Latest creative and marketing articles from Brand825.
The wonderful thing about marketing is that there are so many ways to tweak dials in order to achieve great results without overextending your spend. That’s why it’s imperative to continue your marketing efforts, rather than shut them off completely, during an economic downturn.
One of the biggest digital stories of 2021 that may have flown under your radar is that TikTok leapfrogged Google and Facebook as the world’s most popular web domain. In just a few short years, TikTok has amassed such an undeniable following that it deserves your brand’s attention. Here are a few reasons why.
If recorded audio can accomplish important marketing objectives, then live audio should be able to do the same, right? Let’s look at the relatively young medium of live audio and explore whether or not it can benefit your brand.
Here are a few ideas for marketing tactics you can spend your money on now that will help your company immensely heading into your next fiscal year.
When we begin working with clients to enrich their social media presence, one of the first areas we tackle is improving their organic social media outcomes and taking advantage of user-generated content is a method that works well. In fact, 79 percent of people say that user generated content highly impacts their purchasing decisions.
The WBENC believes “diversity promotes innovation, opens doors, and creates partnerships that fuel the economy.” If you’ve never worked with a women-owned business before, there has never been a better time to give one a shot.
In today’s society, where the competition to attract new customers is more cutthroat than it has ever been, businesses have to find a way to cut through the noise and deliver something unique and authentic. Here’s how to do it.
You don’t have to be Ira Glass or Joe Rogan to see positive results from podcasting, and in the last few years, the number of individuals and brands publishing podcasts has increased exponentially.
You don’t have to be a giant brand to join the conversation and make a difference. Every voice counts, and every voice is needed right now. The awareness evaporates into indifference once we stop talking, and doing.
As a former CMO, I know how tough it can be to spend marketing dollars while everyone else around you is tightening their belts. But there are several reasons why sticking with your marketing strategy during a recession is smart.
