SEO Simplified: 6 Proven Strategies to Boost Your Website’s Visibility
In a previous article, we told you that your website is a living, breathing thing that needs regular maintenance. Otherwise, your top brand-storytelling tool will lose its effectiveness and potency. While the need to perform regular backups,
These 7 Marketing Tactics Can Help Recession-Proof Your Business
Between safety concerns and high inflation, businesses are continuing to struggle with filling positions and keeping their doors open. According to the most recent Job Openings and Labor Turnover Survey from the U.S. Bureau of Labor Statistics, there
Why Your Brand Can No Longer Ignore TikTok
One of the biggest digital stories of 2021 that may have flown under your radar is that TikTok leapfrogged Google and Facebook as the world’s most popular web domain. Why is this important? Well, if you are not
This Is Why Brands Should Not Ignore Live Audio
Recently, I told you why launching a podcast is a great way to boost your brand’s profile. That’s because a podcast is an excellent tool for establishing brand awareness, providing crucial support for your content marketing strategy and
Got Money to Spend? Try These 3 Bang-for-the-Buck Marketing Tactics
I swear I was just buying Christmas presents a few days ago, and now it’s mid-July. Where did 2021 go? Shockingly, we must acknowledge we’re past the midpoint of this year, and that means many companies are approaching
Organic Social Media: How to Form Solid Connections with Customers
If I learned anything from 2020 (aside from the importance of washing my hands), it’s that brands have to find ways to connect with consumers to ensure they understand exactly what those consumers need. This isn’t a startling
The Advantages of Working with Women-Owned Businesses
There are a lot of things I’m proud of as the co-founder of Brand825. Specifically, it pleases me to no end that Brand825 is a women-owned business certified by the Women’s Business Enterprise National Council (WBENC). What
Creating a Customized Client Strategy in 3 Steps
As a proud member of the Nashville Business Journal Leadership Trust, I participate on the Business Journals Leadership Trust Expert Panel—an invite-only network of influential business leaders, executives and entrepreneurs in communities across the country. More than 15 million
Turn It Up: How to Boost Your Brand with a Podcast
You don’t have to be Ira Glass or Joe Rogan to see positive results from podcasting, and in the last few years, the number of individuals and brands publishing podcasts has increased exponentially. According to the Stitcher Podcasting
