SEO Simplified: 6 Proven Strategies to Boost Your Website’s Visibility
In a previous article, we told you that your website is a living, breathing thing that needs regular maintenance. Otherwise, your top brand-storytelling tool will lose its effectiveness and potency. While the need to perform regular backups, update your content frequently and conduct security and patch updates cannot be overstated, it’s also the bare minimum you should be doing for your website. In order to ensure your website reaches the biggest audience possible, you need to prioritize search engine optimization (SEO). Simply put, SEO controls how visible your website is to search engines like Google, Bing and
These 7 Marketing Tactics Can Help Recession-Proof Your Business
Between safety concerns and high inflation, businesses are continuing to struggle with filling positions and keeping their doors open. According to the most recent Job Openings and Labor Turnover Survey from the U.S. Bureau of Labor Statistics, there were almost 1 million less available positions in August than the month before, and 4.2 million Americans quit their jobs in August. The current U.S. inflation rate is about 8.3% and the stock market recently dropped to its lowest level in 2022. If you’re struggling to meet your revenue goals or hire talent, you’re not alone. Fortunately, there are several
Why Your Brand Can No Longer Ignore TikTok
One of the biggest digital stories of 2021 that may have flown under your radar is that TikTok leapfrogged Google and Facebook as the world’s most popular web domain. Why is this important? Well, if you are not trying to spread awareness of your brand on a platform that features more than 1 billion active users every month, it may be time to start. Google has been the world’s most visited web domain for the last 15 years. Not only is it the world’s leading search engine, but the power and influence of Google in the arena of
This Is Why Brands Should Not Ignore Live Audio
Recently, I told you why launching a podcast is a great way to boost your brand’s profile. That’s because a podcast is an excellent tool for establishing brand awareness, providing crucial support for your content marketing strategy and establishing your brand as a thought leader in your industry. If recorded audio can accomplish these important objectives, then live audio should be able to do the same, right? Let’s look at the relatively young medium of live audio and explore whether or not it can benefit your brand. Join the Club(house) Arguably, the biggest catalyst of
Got Money to Spend? Try These 3 Bang-for-the-Buck Marketing Tactics
I swear I was just buying Christmas presents a few days ago, and now it’s mid-July. Where did 2021 go? Shockingly, we must acknowledge we’re past the midpoint of this year, and that means many companies are approaching the end of their fiscal year. It’s not uncommon for companies to have a little money left to spend at this point of the year. If you happen to find yourself in this situation, I have a few ideas for marketing tactics you can spend your money on now that will help your company immensely heading into your next fiscal
Organic Social Media: How to Form Solid Connections with Customers
If I learned anything from 2020 (aside from the importance of washing my hands), it’s that brands have to find ways to connect with consumers to ensure they understand exactly what those consumers need. This isn’t a startling revelation by any means. But I was startled to learn that, according to a report from Forrester and Khoros, many brands underestimate or simply do not comprehend what their audiences want from them. Not only that, but these brands also misjudge the online interactions consumers have with them. Getting to know your customers better is not an overnight fix, but
The Advantages of Working with Women-Owned Businesses
There are a lot of things I’m proud of as the co-founder of Brand825. Specifically, it pleases me to no end that Brand825 is a women-owned business certified by the Women’s Business Enterprise National Council (WBENC). What Is the WBENC? The WBENC is the largest third-party certifier of businesses owned, controlled and operated by women in the United States. The council partners with 14 regional partner organizations to provide its renowned certification to women-owned businesses throughout the country. And let me tell you, the certification process is incredibly thorough. Why Do I Think WBENC Certification
Creating a Customized Client Strategy in 3 Steps
As a proud member of the Nashville Business Journal Leadership Trust, I participate on the Business Journals Leadership Trust Expert Panel—an invite-only network of influential business leaders, executives and entrepreneurs in communities across the country. More than 15 million people read bizjournals.com, so involvement on the panel gives me a unique opportunity to share my knowledge and insight with business leaders everywhere. Myself, along with 15 fellow panelists, recently shared 16 easy, effective tips for making customers feel valued. There are some great suggestions in the article, from offering payment flexibility during uncertain times to asking clients specific feedback questions. The
Turn It Up: How to Boost Your Brand with a Podcast
You don’t have to be Ira Glass or Joe Rogan to see positive results from podcasting, and in the last few years, the number of individuals and brands publishing podcasts has increased exponentially. According to the Stitcher Podcasting Report 2020, the number of podcasts published to Stitcher has grown more than 129,000 percent since 2010. That includes podcasts from brands like General Electric, Facebook, McDonald’s and Chanel. There’s a reason we’re seeing an influx of branded podcasts—they’re big business. According to eMarketer, $479 million was spent on podcast ads in 2018, and figures from the Interactive Advertising Bureau and PwC
