The Search Engine As “Thought Partner?” What You Should Know about Gemini 3
Recently, Google announced the launch of Gemini 3, the most powerful iteration of its AI model that could have a profound effect on its already dominant search engine.
The Cookie Didn’t Crumble: Chrome Keeps Third-Party Cookies (For Now)
Chrome’s reversal means your existing targeting and reporting won’t vanish tomorrow, but the broader shift toward privacy-respecting experiences isn’t going away.
Engine Optimization 101: SEO vs. AEO vs. GEO
To show up in search results (and get chosen), you need to take advantage of three complementary optimization tactics all working together: SEO, AEO and GEO.
Thinking about a Rebrand? Here’s How to do It Right.
Cracker Barrel’s recent logo refresh and restaurant remodel set off a firestorm, and it’s not the first big brand to get burned from a rebrand. Here's how to rebrand right.
3 Surprising (Non-AI) Insights from HubSpot’s 2025 Marketing Trends Report
I’m a nerd for marketing reports and data, and HubSpot always brings the heat with their research. Their 2025 State of Marketing & Trends Report is no different.
5 Tactics to Add to Your 2026 Marketing Budget
It’s budgeting season! Most companies are deep in their 2026 budget planning right now, making this the perfect time to think strategically about where to allocate next year's marketing dollars.
Why Newsletter Ads Are the Secret Weapon Your Social Strategy Is Missing
Remember when everyone you knew, and their mothers, and their doctors, had a popular blog with decent followings and some level of monetization happening? Well, creators are now flocking to Substack, Kit and beehiiv like there's no tomorrow.
Marketing in Uncertain Times: Lessons from Nissan’s Agile Response to Tariffs
Faced with significant price hikes, Nissan pivoted swiftly and strategically, turning a challenging situation into an opportunity. Here's what we can learn from that.
When Brand Values Collide with Shareholder Pressure: The Southwest Dilemma
In the race to appease shareholders, cutting (or completely eliminating) your brand differentiators is often a short-term fix with long-term consequences.
Marketing Wrapped 2024: What Worked, What Didn’t and What’s Next for Your Brand
Here’s a look at some of marketing’s greatest hits (and misses) in 2024, and what we think will top the charts in 2025.
