5 Things I Wish Somebody Had Told Me Before I Launched My Business
Launching a business is great and all, but if your company culture doesn’t motivate employees to want to work for you, your company won’t stay afloat for very long.
Brand825 Earns Two International Awards, Launches Redesigned Website
We won two international awards—a gold PR World Award® and a bronze Women World Award®—recognizing our outstanding achievements as a startup agency.
How to Adjust Your Marketing Budget During a Pandemic
When a business is struggling to make ends meet, tough decisions are made that often lead to furloughs, layoffs and budget cuts. In many cases, business owners try to save money by slashing the marketing budget first. It’s an understandable move to make, but it’s the wrong move.
Business Journal: Get to Know Job Candidates with These 16 Insightful Questions
To inspire you to look beyond a candidate’s résumé or LinkedIn profile, 16 members of Business Journals Leadership Trust, including our own Kedran Whitten, share insightful questions they’ve asked in interviews and what they learned about applicants in the process.
Creating a Customized Client Strategy in 3 Steps
In today’s society, where the competition to attract new customers is more cutthroat than it has ever been, businesses have to find a way to cut through the noise and deliver something unique and authentic. Here’s how to do it.
Business Journal 16 Easy, Effective Tips for Making Customers Feel Valued
In good and bad times alike, a business should always make its customers feel valued. If you show your customers that you appreciate not just their business but also their well-being and needs, they will be more likely to continue using your products or services.
Turn It Up: How to Boost Your Brand with a Podcast
You don’t have to be Ira Glass or Joe Rogan to see positive results from podcasting, and in the last few years, the number of individuals and brands publishing podcasts has increased exponentially.
Using Your Brand as an Agent for Change
You don’t have to be a giant brand to join the conversation and make a difference. Every voice counts, and every voice is needed right now. The awareness evaporates into indifference once we stop talking, and doing.
The Case for Investing In Marketing During a Recession
As a former CMO, I know how tough it can be to spend marketing dollars while everyone else around you is tightening their belts. But there are several reasons why sticking with your marketing strategy during a recession is smart.
Does Your Website Need a Check-Up?
Your website will suffer from neglect if you don’t take care of it properly and maintain it regularly. So, let’s take a look at a few elements on your website that, with a little TLC, can do wonders for increasing traffic and improving performance.
