Latest creative and marketing articles from Brand825.
It’s budgeting season! Most companies are deep in their 2026 budget planning right now, making this the perfect time to think strategically about where to allocate next year's marketing dollars.
Remember when everyone you knew, and their mothers, and their doctors, had a popular blog with decent followings and some level of monetization happening? Well, creators are now flocking to Substack, Kit and beehiiv like there's no tomorrow.
Faced with significant price hikes, Nissan pivoted swiftly and strategically, turning a challenging situation into an opportunity. Here's what we can learn from that.
In the race to appease shareholders, cutting (or completely eliminating) your brand differentiators is often a short-term fix with long-term consequences.
In more than 30 years in this business, I learned some lessons the hard way, others were pleasant surprises, but all of them have shaped the way I think about marketing today.
Let’s look at five KPIs that will grab a CEO’s attention—and how you can build strategies to drive them.
Here’s a look at some of marketing’s greatest hits (and misses) in 2024, and what we think will top the charts in 2025.
Whether you’re talking about paid social media, influencer ads or establishing your website’s blog, making data-driven decisions gives any marketing strategy the best chance of success.
Companies of all sizes apply AI in a variety of ways to achieve better results across almost every core business operation: human resources, customer service, sales, admin, accounting and more.
In a previous article, we told you that your website is a living, breathing thing that needs regular maintenance. Otherwise, your top brand-storytelling tool will lose its effectiveness and potency.
