Latest creative and marketing articles from Brand825.
Recently, Google announced the launch of Gemini 3, the most powerful iteration of its AI model that could have a profound effect on its already dominant search engine.
Chrome’s reversal means your existing targeting and reporting won’t vanish tomorrow, but the broader shift toward privacy-respecting experiences isn’t going away.
To show up in search results (and get chosen), you need to take advantage of three complementary optimization tactics all working together: SEO, AEO and GEO.
Cracker Barrel’s recent logo refresh and restaurant remodel set off a firestorm, and it’s not the first big brand to get burned from a rebrand. Here's how to rebrand right.
I’m a nerd for marketing reports and data, and HubSpot always brings the heat with their research. Their 2025 State of Marketing & Trends Report is no different.
It’s budgeting season! Most companies are deep in their 2026 budget planning right now, making this the perfect time to think strategically about where to allocate next year's marketing dollars.
Remember when everyone you knew, and their mothers, and their doctors, had a popular blog with decent followings and some level of monetization happening? Well, creators are now flocking to Substack, Kit and beehiiv like there's no tomorrow.
Faced with significant price hikes, Nissan pivoted swiftly and strategically, turning a challenging situation into an opportunity. Here's what we can learn from that.
In the race to appease shareholders, cutting (or completely eliminating) your brand differentiators is often a short-term fix with long-term consequences.
In more than 30 years in this business, I learned some lessons the hard way, others were pleasant surprises, but all of them have shaped the way I think about marketing today.
