Latest creative and marketing articles from Brand825.
To show up in search results (and get chosen), you need to take advantage of three complementary optimization tactics all working together: SEO, AEO and GEO.
Cracker Barrel’s recent logo refresh and restaurant remodel set off a firestorm, and it’s not the first big brand to get burned from a rebrand. Here's how to rebrand right.
I’m a nerd for marketing reports and data, and HubSpot always brings the heat with their research. Their 2025 State of Marketing & Trends Report is no different.
It’s budgeting season! Most companies are deep in their 2026 budget planning right now, making this the perfect time to think strategically about where to allocate next year's marketing dollars.
Remember when everyone you knew, and their mothers, and their doctors, had a popular blog with decent followings and some level of monetization happening? Well, creators are now flocking to Substack, Kit and beehiiv like there's no tomorrow.
Faced with significant price hikes, Nissan pivoted swiftly and strategically, turning a challenging situation into an opportunity. Here's what we can learn from that.
In the race to appease shareholders, cutting (or completely eliminating) your brand differentiators is often a short-term fix with long-term consequences.
In more than 30 years in this business, I learned some lessons the hard way, others were pleasant surprises, but all of them have shaped the way I think about marketing today.
Let’s look at five KPIs that will grab a CEO’s attention—and how you can build strategies to drive them.
Here’s a look at some of marketing’s greatest hits (and misses) in 2024, and what we think will top the charts in 2025.
