Organic Social Media: How to Form Solid Connections with Customers
When we begin working with clients to enrich their social media presence, one of the first areas we tackle is improving their organic social media outcomes and taking advantage of user-generated content is a method that works well. In fact, 79 percent of people say that user generated content highly impacts their purchasing decisions.
The Advantages of Working with Women-Owned Businesses
The WBENC believes “diversity promotes innovation, opens doors, and creates partnerships that fuel the economy.” If you’ve never worked with a women-owned business before, there has never been a better time to give one a shot.
Creating a Customized Client Strategy in 3 Steps
In today’s society, where the competition to attract new customers is more cutthroat than it has ever been, businesses have to find a way to cut through the noise and deliver something unique and authentic. Here’s how to do it.
Turn It Up: How to Boost Your Brand with a Podcast
You don’t have to be Ira Glass or Joe Rogan to see positive results from podcasting, and in the last few years, the number of individuals and brands publishing podcasts has increased exponentially.
Using Your Brand as an Agent for Change
You don’t have to be a giant brand to join the conversation and make a difference. Every voice counts, and every voice is needed right now. The awareness evaporates into indifference once we stop talking, and doing.
The Case for Investing In Marketing During a Recession
As a former CMO, I know how tough it can be to spend marketing dollars while everyone else around you is tightening their belts. But there are several reasons why sticking with your marketing strategy during a recession is smart.
Does Your Website Need a Check-Up?
Your website will suffer from neglect if you don’t take care of it properly and maintain it regularly. So, let’s take a look at a few elements on your website that, with a little TLC, can do wonders for increasing traffic and improving performance.
Creating Content That Inspires During Coronavirus
Brands have a unique opportunity to use their platforms and clout to spread positivity and serve others, rather than continuing to run normal campaigns that sell products.
The 5 Elements of Every Great Brand Story
Sharing your brand’s story with the world is absolutely crucial to your success, and every great story, from Moby Dick to the brand story of Warby Parker, contains these five elements.
