Got Money to Spend? Try These 3 Bang-for-the-Buck Marketing Tactics
Here are a few ideas for marketing tactics you can spend your money on now that will help your company immensely heading into your next fiscal year.
Organic Social Media: How to Form Solid Connections with Customers
When we begin working with clients to enrich their social media presence, one of the first areas we tackle is improving their organic social media outcomes and taking advantage of user-generated content is a method that works well. In fact, 79 percent of people say that user generated content highly impacts their purchasing decisions.
These Consumer Tendencies May Never Go Back to ‘Normal’
Even though we don’t know if or when we can fully get back to the way things were before COVID-19, we do know one thing for certain: Consumer behavior shifted dramatically during the pandemic, and we may never completely go back to the way we were.
The Advantages of Working with Women-Owned Businesses
The WBENC believes “diversity promotes innovation, opens doors, and creates partnerships that fuel the economy.” If you’ve never worked with a women-owned business before, there has never been a better time to give one a shot.
5 Things I Wish Somebody Had Told Me Before I Launched My Business
Launching a business is great and all, but if your company culture doesn’t motivate employees to want to work for you, your company won’t stay afloat for very long.
Brand825 Earns Two International Awards, Launches Redesigned Website
We won two international awards—a gold PR World Award® and a bronze Women World Award®—recognizing our outstanding achievements as a startup agency.
How to Adjust Your Marketing Budget During a Pandemic
When a business is struggling to make ends meet, tough decisions are made that often lead to furloughs, layoffs and budget cuts. In many cases, business owners try to save money by slashing the marketing budget first. It’s an understandable move to make, but it’s the wrong move.
Business Journal: Get to Know Job Candidates with These 16 Insightful Questions
To inspire you to look beyond a candidate’s résumé or LinkedIn profile, 16 members of Business Journals Leadership Trust, including our own Kedran Whitten, share insightful questions they’ve asked in interviews and what they learned about applicants in the process.
Creating a Customized Client Strategy in 3 Steps
In today’s society, where the competition to attract new customers is more cutthroat than it has ever been, businesses have to find a way to cut through the noise and deliver something unique and authentic. Here’s how to do it.
Business Journal 16 Easy, Effective Tips for Making Customers Feel Valued
In good and bad times alike, a business should always make its customers feel valued. If you show your customers that you appreciate not just their business but also their well-being and needs, they will be more likely to continue using your products or services.
