When a business is struggling to make ends meet, tough decisions are made that often lead to furloughs, layoffs and budget cuts. In many cases, business owners try to save money by slashing the marketing budget first. It’s an understandable move to make, but it’s the wrong move.
To inspire you to look beyond a candidate’s résumé or LinkedIn profile, 16 members of Business Journals Leadership Trust, including our own Kedran Whitten, share insightful questions they’ve asked in interviews and what they learned about applicants in the process.
In today’s society, where the competition to attract new customers is more cutthroat than it has ever been, businesses have to find a way to cut through the noise and deliver something unique and authentic. Here’s how to do it.
In good and bad times alike, a business should always make its customers feel valued. If you show your customers that you appreciate not just their business but also their well-being and needs, they will be more likely to continue using your products or services.
You don’t have to be Ira Glass or Joe Rogan to see positive results from podcasting, and in the last few years, the number of individuals and brands publishing podcasts has increased exponentially.
You don’t have to be a giant brand to join the conversation and make a difference. Every voice counts, and every voice is needed right now. The awareness evaporates into indifference once we stop talking, and doing.
As a former CMO, I know how tough it can be to spend marketing dollars while everyone else around you is tightening their belts. But there are several reasons why sticking with your marketing strategy during a recession is smart.
Your website will suffer from neglect if you don’t take care of it properly and maintain it regularly. So, let’s take a look at a few elements on your website that, with a little TLC, can do wonders for increasing traffic and improving performance.
Brands have a unique opportunity to use their platforms and clout to spread positivity and serve others, rather than continuing to run normal campaigns that sell products.
Sharing your brand’s story with the world is absolutely crucial to your success, and every great story, from Moby Dick to the brand story of Warby Parker, contains these five elements.
