What They Needed
TEDxNashville is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDxNashville event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. We worked with TEDxNashville to expand brand awareness at the local level.
What We Delivered
With the opportunity to leverage the design choices and national brand equity of TED, we launched a full revamp of the organization’s website, as well as created ads and posters to promote events, social media management and engaging direct mail pieces.
In the first month managing TEDxNashville’s social media, we were able to increase their followers by 661%, generating 21% more clicks and 1,923% more organic impressions than the same time in the previous year.