What They Needed
Situated in the gorgeous outdoors of Arkansas, the Rock Island Caboose is one of the most unique vacation rentals in the world. Lovingly restored to keep its late 19th century charm but updated with modern amenities, the Rock Island Caboose offers guests the chance to stay in an original train car from the Rock Island Railroad, which served 14 states with nearly 8,000 miles of main track. The owner of the caboose commissioned us to create a logo and website that plays off the historical charm and nostalgia of the rental, while trumpeting all the luxurious amenities it has to offer.
What We Delivered
Using vivid photography of the rental before and after renovation, as well as historical photos and facts about the Rock Island Railroad, we created a website that does two things: It harkens back to a simpler time when rail was the most scenic, relaxing way to experience America, and tells the story of a one-of-a-kind yet affordable rental experience that’s open to anyone who wants to enjoy it.
Since the website only recently launched, we are waiting for the opportunity to measure our first results.