What They Needed
Based in Florida, Identifi is a great fintech company that provides enterprise-wide software to organize documents, create business processes, sign documents electronically, and measure analytics. They work with banks, credit unions and other fintechs around the country to increase efficiency and revenue. As the company continued to grow, its leaders recognized an opportunity to become more proactive about its marketing efforts, including social media and content marketing.
What We Delivered
We worked closely with Identifi’s team of knowledgeable and spirited leaders to craft a strategy. It included a coordinated effort to increase Identifi’s LinkedIn presence and following. We also interviewed several of Identifi’s customers in order to write and design compelling case studies. We’ve also composed email nurture campaigns to promote Identifi’s presence at a national conference, as well as created and placed ads promoting their sales automation solution.
In the first full month of the ad campaign, the ads generated more than 167,000 total impressions, nearly 700 clicks and a cost-per-click of $1.62, far below the industry benchmark of $8.