Nashville Business Journal Leadership Trust Various article content provided by Kedran Whitten Kedran Whitten is cofounder of Brand825, a full-service marketing and creative agency that is passionate about building successful brands. In good and bad times alike, a business should always make its customers feel valued. If you show your customers that you appreciate not just their business but also their well-being and needs, they will be more likely to continue using your products or services. Conversely, if you get complacent and neglect your client base, they’re more likely to move on to another