Wellington Woods

Wellington Woods is a purpose-built memory care community focused exclusively on seniors living with Alzheimer’s Disease, dementia and age-related memory loss. With a mission rooted in fostering dignity, independence and belonging, Welington Woods faced challenges common in the assisted living space, things like low occupancy, inconsistent messaging and scattered marketing efforts. Despite families starting their search for this type of care online, Wellington Woods struggled to capture that attention effectively and convert inquiries into tours and residents. They turned to Brand825 seeking a targeted marketing strategy that would increase their digital visibility, build trust with families and fill their facility with residents who were the right fit.

Brand825 developed a compassionate, data-driven marketing campaign designed specifically for the sensitive nature of memory care. We focused on boosting online visibility through digital advertising targeting specific keywords, reaching families actively searching for trusted care options. Our approach included engaging content, strategic social media campaigns and an emphasis on lead response, eliminating the common problem of lost prospects before tours could be scheduled. Throughout the campaign, we maintained a storytelling approach that resonated emotionally with families, clearly communicating Wellington Woods’ unique commitment to care and community.

The results were overwhelmingly positive. Within just eight months, Wellington Woods reached 100% occupancy, creating demand so strong they had to establish a waiting list. Digital campaigns generated over 646,000 Facebook impressions and brought 7,400 new users to their website, while Google Ads achieved a cost-per-click of just $2.90, which is well below the industry average. Most importantly, Wellington Woods solidified its reputation as a trusted, compassionate memory care provider, connecting with families at a crucial moment with clarity and empathy.