Strategic advisory firm takes strategic approach to its brand.
What They Needed
Arriba Advisors helps banks and credit unions nationwide gain a competitive edge through technology assessments, vendor evaluations, contract and price negotiations, conversion services and much more. The firm wanted to execute a multi-tactic strategy to promote their industry experience and partner-level approach to service.
What We Delivered
Recently, we collaborated with the executive team at Arriba Advisors to launch multiple direct mail campaigns, written case studies and organic social media. We also completed a website refresh featuring new video case studies and staff photos. There are also several projects in the works that will focus on brand awareness, generating leads and sharing the brand’s story on new platforms.
Last year, the direct mail campaigns generated several solid leads that led to new deals for the firm. Case studies continued to be a positive source of brand awareness for Arriba, and were responsible for nearly 10% of their website traffic. In addition, the revamped website led to a 173% increase in sessions, a 206% increase in pageviews, a 161% increase in users and a 12% increase in pages/session.
“Since we partnered with Brand825, our brand image has been taken to a whole new level. Kedran, Cindy and the team have invested in learning how we create value, and how to help us effectively communicate this to the markets we serve. Rather than a vendor or supplier, we consider the Brand825 team an integral part of our team.”